“It seems to be pretty clear [from our study] that false information outperforms true information,” said Soroush Vosoughi, a data scientist at MIT who has studied fake news since 2013 and who led this study. “And that is not just because of bots. It might have something to do with human nature.”

...or could it be, just possibly, that the fake news the study most often encountered is that which has been best engineered to be appealing?

In other words: it's not that there's anything inherent in human nature that wants to believe lies, it's that lies can be engineered to be believable.

...or was that obvious?

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