@angelastella @zeri @alice @lednaBM
Well, some people respond to social pressure, or even perceived social pressure.
There are people for whom an airtight rational argument will barely nudge the needle, while being repeatedly reminded of what The Joneses might think of them could still make a difference.
(Not that this is simple to implement, but I'm thinking something like a single-page PDF that draws the connection in both large text and small, with a web site URL and QR code for more info & the original PDF. I can provide the web site and some of the information.)