"Meta CEO Mark Zuckerberg also said in January that the company was removing or dialing back automated systems that reduce the spread of false information. At the same time, Meta is revamping a program that has paid bonuses to creators for content based on views and engagement, potentially pouring accelerant on the kind of false posts it once policed. The new Facebook Content Monetization program is currently invite-only, but Meta plans to make it widely available this year.
The upshot: a likely resurgence of incendiary false stories on Facebook, some of them funded by Meta, according to former professional Facebook hoaxsters and a former Meta data scientist who worked on trust and safety.
ProPublica identified 95 Facebook pages that regularly post made-up headlines designed to draw engagement — and, often, stoke political divisions. The pages, most of which are managed by people overseas, have a total of more than 7.7 million followers.
After a review, Meta said it had removed 81 pages for being managed by fake accounts or misrepresenting themselves as American while posting about politics and social issues. Tracy Clayton, a Meta spokesperson, declined to respond to specific questions, including whether any of the pages were eligible for or enrolled in the company’s viral content payout program.
The pages collected by ProPublica offer a sample of those that could be poised to cash in."
