For so long, “throw more hardware at it” was the cost-effective answer. More/bigger/faster servers for your own processes. Assume your customers next year will have faster laptops/phones/tablets than last year's did.
Now costs are rising, new stock is less available, even finding a replacement for a two-year-old model may cost more than it did new.
Is that enough to pressure the industry to make better use of last year's tech?
On the internet, everyone knows you're a cat — and that's totally okay.