You click a link to a news site, to read an article that seems interesting.

On the page that loads there is the article, but also, somewhere on the right, often near the bottom, there is a small video player. Inexplicably, it was not blocked by your ad-blocker.

It is auto-playing a news video that is not connected to the article. Sound is often on.


I really wish browsers would come with a way to block <video> elements. As in, literally pretend they have no idea what a <video> is. Back when flash was a thing, you could usually set it to only load when you click the element, with per-domain exceptions.


@grishka I'm ready to advocate an HTML entity whitelist basis.

A site starts off permitted <p> and nothing else. If it turns out it can be trusted to not abuse markup, a wider scope of permissions is afforded.

Non-semantic use of elements revokes privileges.

Any annoyance of users / betrayals of trust are of course prohibited.

Penalties should apply both in browser and in search rankings / reputation.


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