Stop Paid Content on CBC
... CBC management has launched a new marketing division called CBC Tandem. Its purpose is to sell corporations the opportunity to disguise their advertising as our journalism. CBC is using its resources to help advertisers trick Canadians.
They call what they produce “paid content”. And it’s insidious. It looks and sounds like the news stories and podcasts we produce. It’s found on the same websites and apps. But it’s not news, or even information. It is advertising that pretends to be news. And we believe strongly it must stop.
CBC Tandem promises corporate clients they can “leverage” the CBC’s reputation by aligning their message with the “trust Canadians have in our brand”.
That reputation was built by people like us - generations of journalists who earned your trust by informing you faithfully and truthfully every day. “Paid content” does not leverage that reputation, it makes a mockery of it. ...
The term Fake News dates to 1989 when prepared propaganda Video and Audio "News Releases" (VNR/ANR), packaged to look like native news, began appearing on local TV and Radio stations. The CBC are going down this path.
It's not "leveraging trust", it's #betrayal.
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