Anyone working at or for Facebook really ought consider that as a group advertisers can no longer stomach Zuck's moral code.

“There’s a growing awareness that this isn’t a brand safety issue anymore — it’s a societal safety issue.”

-- Stephan Loerke, the chief executive of the World Federation of Advertisers

@dredmorbius Advertisers as a group having moral qualms? That's... unexpected. And pretty damning for Facebook.

(Unless it's not moral qualms, and they just smelt blood in the water, an opportunity to take back some of Facebook's share of the advertising market.)

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