how long before media companies just go ahead and start charging subscription fees for one-time pay-per-view? "Want to watch X? Click here to subscribe to our Having-Watched-X service! Watch X and then keep on having watched it that one time for just $6.99/mo"

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@aparrish
Or something like data caps, "you have 100h of watch time left. Do you want to add more watchtime?" And later. "You have no more hours of watch time left. Buy more or watch one of our {Service}-Unlimited Content, you can watch them even without watch time left."

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